F1 & The Luxury Incentives Industry
discover How event planners can piggyback off formula 1 to create incredible events in cities around the world
Renowned for its high stakes drama, grandiose backdrops and cutting-edge technology, the world of Formula 1 racing has always stood out in the tapestry of motorsport as the most prestigious. With that prestige comes a lucrative price tag for all involved. The teams, the drivers, the host cities - and, of course, the fans. This means that for 20 weekends a year, this adrenaline-fueled spectacle attracts the most elegant, well-to-do spectators from all realms of the zeitgeist - be that film & TV, music, politics, sport, fashion or business. With this audience, comes a plethora of brands, sponsors and partnerships that make Formula 1 one of the most enticing and high-end sporting events in the calendar (perhaps only bettered by the World Cup, Superbowl and UEFA Champions League Final).
For event planners, Formula 1 race weekends present a unique opportunity to piggyback off the fanfare of these global events to enhance their own plans and imbue them with elements adopted from the F1 - be that the location, the lifestyle, or the race itself.
MONACO
A principality with a storied past in F1. The ‘Crown Jewel’ of the F1 season for many reasons will offer a unique experience to F1 fanatics or the most uninterested and uneducated in the motorsport realm. Renowned globally for its wealth and considered by many to be one of the most prestigious races on the calendar, this street circuit takes drivers and viewers of the race around the tight corners of Monte Carlo and along the harbour adorned with yachts. Outside of the race weekend, Monaco offers an abundance of activities and incentive ideas that would dazzle the most experienced of travellers.
F1-RELATED
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Fairmont Monte Carlo
Famous for its location on the hairpin at Turn 6.
Hotel Hermitage Monte Carlo
Hotel de Paris Monte Carlo
Located in Casino Square, this legendary hotel has everything one could desire (including a 3-Michelin Star restaurant).
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VIP Grand Prix Viewing Experiences
Exclusive Yacht Parties
Walking / running the circuit
NON-F1 RELATED
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The Maybourne RIviera
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Classic Car Collection Tours through the city
Casino Soirée with private table and dining
Michelin-Starred Gastronomy
Perfume Making in Èze
Exploring the wine cellars of Hotel de Paris
ABU DHABI
The iconic Yas Marina Circuit in Abu Dhabi was the first Formula 1 race to start in the day and finish under the floodlights. Starting with Singapore in 2008, there are now 6 races that take place at night.
Another standout is the Yas Marina circuit in Abu Dhabi. Opened in 2009 to the value of $1.3 billion, this unique circuit on Yas Island offers all parties a truly unique experience. Set amongst the sand dunes of Yas Island, this track is surrounded by an incredible amount of activities for the spectators during the race weekend - as well as those that choose to visit throughout the rest of the year.
F1-RELATED
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W Abu Dhabi – Yas Island
Located directly on the circuit, this hotel offers unparalleled views of the track and high-energy ambiance during the race weekend.
Hilton Abu Dhabi, Yas Island
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VIP Race Viewing Experiences
Grandstands, paddock or pit lane access - there are plenty of options to get up close to these incredible machines.
After-Race Concerts
Some of the biggest name in music grace the stage - including this year, Eminem, Maroon 5 and Muse.
Track Days with Ethara
Dinner Overlooking the circuit
Tours of the circuit
Yas Central - home to our Racing School & Yas Kartzone
North Grandstand - overseeing the famous Turn 5
Yas Drag Racing Center
Team villas in the paddock
Podium, Parc Ferme and Race Control
NON-F1 RELATED
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St. Regis Saadiyat Island
Just 10 minutes from the centre of Abu Dhabi, with pristine coastline, celebrated golf club and 5* luxury
The Ritz-Carlton Abu Dhabi, Grand Canal
Emirates Palace Mandarin Oriental
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The Louvre - Private Tour
Desert Safari or Driving Experiences
Sheikh Zayed Grand Mosque Tours
Private Tour of Zayed National Museum
Opening in 2025
We’re excited to be taking inVOYAGE to Abu Dhabi in 2025! Join the guestlist of incredible inVOYAGERS already set to join us at St Regis Saadiyaat Island.
SÃO PAULO
Home to the famed Interlagos Circuit, São Paulo is a cornerstone of Formula 1 history, offering one of the most thrilling and unpredictable races on the calendar. Known for its passionate fans and dramatic on-track moments, the Brazilian Grand Prix encapsulates the vibrant energy of its host city. São Paulo’s dynamic culture, world-class cuisine, and thriving arts scene make it an exciting destination for luxury incentive planners seeking to create unique and high-energy experiences. Beyond the roar of the engines, the city’s lush parks, architectural marvels, and proximity to stunning natural retreats ensure memorable moments for all.
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Rosewood São Paulo
Gran Hyatt São Paulo
F1-RELATED
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VIP Suites at Interlagos Circuit
Private Track Tours
Walk / Run the circuit
NON-F1 RELATED
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Ibirapuera Park Excursions
Fine Dining
SA Cozinha Japonesa Contemporânea
We’re excited to be taking inVOYAGE to Rio de Janeiro in 2025! Join the guestlist of incredible inVOYAGERS already set to join us at Fairmont Copacabana.
BUDAPEST
A city steeped in history and charm, Budapest hosts the Hungarian Grand Prix at the iconic Hungaroring, a challenging circuit beloved by F1 enthusiasts for its technical corners and thrilling overtaking opportunities. Often called the "Monaco without walls," the race combines the excitement of a classic Grand Prix with the allure of a city rich in culture and elegance. Budapest offers a unique blend of Eastern European charm and cosmopolitan luxury, making it an attractive destination for both racing fans and luxury incentive planners. Beyond race weekend, the city’s thermal spas, historical landmarks, and vibrant culinary scene promise unforgettable experiences for every visitor.
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Four Seasons Hotel Gresham Palace
Kempinski Hotel Corvinus Budapest
Anantara New York Palace Budapest Hotel
Matild Palace Hotel
Párisi Udvar Hotel Budapest
Corinthia Budapest