Where’s Your Incentive Taking You?

The world of incentive travel is stepping into a whole new era. Forget the same-old, same-old. 2025/26 is all about going bigger, thinking bolder, and creating unforgettable experiences that make you pinch yourself and feel more valued than ever before.

Whether you’re flying long-haul for a one-of-a-kind adventure or crafting a sustainable getaway closer to home, the future of incentive travel is anything but ordinary. We’ve done the groundwork for you and asked our Venues experts to cherry pick their must-visit venue per destination for 2025!

Let’s explore…

Fresh Horizons

Face it - familiar can feel flat. There’s something irresistible about the unexplored. Incentive programmes thrive on the thrill of the new, and with 70% of planners prioritising fresh destinations, it’s time to break free from the usual suspects. New places energise teams, break routine, and create the kind of memories people talk about for years.

And here’s the kicker: more planners are stretching their durations for long-haul, with the same budgets as if it were Europe, so it’s worth every second in the air. Why settle for a run-of-the-mill weekend in a neighbouring country when you could be exploring Vietnam’s emerald bays or South Africa’s breathtaking savannahs? It’s all about making a big impact, no matter the distance.

Andaman Islands - India’s Best-kept Secret

A destination so remote, it feels like another world. The Andaman Islands offer pristine beaches, crystal-clear waters, and an unspoilt charm that’s hard to find elsewhere. Teams can dive with manta rays, trek through tropical jungles, or soak up local culture with visits to indigenous communities. This is an incentive destination for those looking to truly unplug and experience something extraordinary.

Must-Visit Venue:

Taj Exotica Resort & Spa | Havelock Island | A hidden gem with luxury villas inspired by the indigenous Jarawa tribe’s sustainable living.

Barefoot at Havelock | Andaman Islands | Rustic luxury in the heart of nature, perfect for a digital detox with immersive island experiences.

Japan - Tradition, but Make it Tomorrow

Few places balance the old and the new as beautifully as Japan, and with a rise in middle eastern pop culture popularity, it’s got an undeniable appeal for younger generations. And who could forget the 2020 Tokyo Summer Olympics, with waves of people flooding in to see the legacy that remains. It’s got something for everyone, with Kyoto’s serene temples offer timeless tranquillity, while Tokyo dazzles with futuristic tech and Michelin-starred restaurant whichever way you step. Who wouldn’t want to explore the bamboo groves of Arashiyama or enjoy a traditional tea ceremony? It’s not just a trip—it’s a 101 in cultural masterpieces.

Must-Visit Venue:

Fairmont | Tokyo | Opening in 2026, this is one we’re all waiting for – trip to this amazing Tokyo in 2026 is a must!

Four Seasons | Kyoto | Traditional Japanese design with modern luxury, located near a geisha community.

Luxury Marries the Unique

Luxury has evolved. It’s less about gold-plated everything and more about authenticity, cultural connection, and unique touches that make each trip special. Think boutique hotels that celebrate local heritage, all-inclusive resorts that don’t skimp on flair, and immersive stays where personalisation takes the crown.

French Polynesia - More Than an Overwater Bungalow

French Polynesia is synonymous with luxury, but there’s a whole other side waiting to be discovered. Think outside of the Bora Bora box by opting for an adventure that blends untouched nature with cultural immersion. Imagine snorkelling in the UNESCO-listed Fakarava Atoll, exploring vanilla plantations in Taha’a, or experiencing a private Polynesian feast under the stars.

Must-Visit Venue:

• The Brando | Tetiaroa | An eco-luxury private island resort that redefines barefoot elegance while leading the way in sustainability

• Conrad Bora Bora Nui | Bora Bora | A fresh take on paradise with elevated experiences, from helicopter rides to shark-feeding excursions.

Cruises - Smooth Sailing

Cruising is making waves as an incentive favourite. With cruises rising by 9% in popularity, they’re fast becoming the go-to for brands wanting a seamless way to explore multiple destinations in style.

If your team need something fresh constantly at their fingertips, this is a win-win. You could head down the Danube, stopping off for an espresso in Vienna and then sinking your teeth into a hearty Hungarian goulash in Budapest.

No bags to unpack, no stress, just seamless exploration. Cruises are a great way to see multiple destinations whilst getting creative with your storytelling on-board!

Must-Visit Venue:

• Ritz Carlton Yacht Collection | Anywhere | Perfect for guests who want to fulfill the explorer within, whilst remaining in the pinnacle of luxury.

• Four Seasons Yachts | Anywhere | Coming soon, you can explore vast oceans and delve into multiple destinations, whilst cruising in style.

• Silversea cruises | Anywhere | Fancy a whole cruise takeover? This is the one, with over 350 suites on the larger ships.

Sustainability Chic

Sustainability is no longer an afterthought; it’s central to travel planning. Properties are leaning into eco-conscious practices, including renewable energy, zero-waste initiatives, and localised sourcing. With 23% of planners recognising sustainability as a long-term priority, destinations like Costa Rica and Scandinavia offer a blueprint for responsible travel.

Scandinavia - Green by Nature

Scandinavia’s eco-credentials are second to none. With dishes that centre around locally sourced, natural ingredients and opportunities to kayak through scenic fjords or simply soak up the Hygge vibes; this is going to be such a hotspot for brands who want to offer wellbeing retreats to refresh the mind.

Think of it as human sustainability – Scandinavia offers a positive impact on the body, mind and the planet.

Must-Visit Venue:

• Treehotel | Sweden | It really speaks for itself, offering everyone a different experience with the array of rooms to stay in – but all with the same green purpose at heart.

• Hotel Riverton | Sweden | A city escape for the books! You can’t go wrong with gastronomical experiences and wellbeing on offer here.

Costa Rica - Pura Vida 🤝 High-End Eco

Costa Rica secures one of the top spots when it comes to sustainable tourism. I think most of us have volunteering at a sea turtle conservation on our bucket lists… And while we’re at it, why not add soaking in a hot volcano springs or zip-lining through dense rainforest canopies! Think of it like the garden of Eden meets biodiversity, meets adventure – if you’re wanting to creating memories with meaning, we’ll sign you up!

Must-Visit Venue:

• Toji Nature Retreat | Costa Rica | There’s no better way to reset your body and be at one with nature than by just spending a few days at this stunning resort.  

There’s no “Cliché” in Experience

What turns a trip into a memory? Shared experiences that make people laugh, bond, and feel alive. The next set of destination highlight destinations rich in experiential moments, which will act as glue in bringing people together and leaving them with energy that motivates them beyond the incentive. This year it’s all about going back to the drawing board, tapping up DMC connections and educational trips that reimagine your boring old agendas.

Bolivia - Culinary Heaven

Bolivia is experiencing a culinary boom, with innovative chefs reimagining traditional Bolivian dishes. Teams can explore the city's vibrant markets, dine at avant-garde restaurants, and take in the breathtaking views from the world's highest capital city. It’s a destination that offers a blend of urban excitement and cultural depth.

Must-Visit Venue:

• Atix Hotel | La Paz | This five-star hotel offers panoramic views of the city and Andes, showcasing Bolivia’s rich culture through art and cuisine.

Southeast Asia - Culture and Charm

The Southeast is stepping into the spotlight for incentives, with Vietnam and Cambodia offering the kind of magic you didn’t know you needed. Awe-chasers will be wowed with the intricate temples of Angor Wat and inspired by the emerald waters of Halong Bay. Those who experience through their tastebuds, prepare to get blown away as local dishes, such as Phở and Amok Curry, dance rich umami flavours in your mouth. Cultural options for incentive trips, such as these, offer the best canvas for brand storytelling, with rich history to explore and digest.

Must-Visit Venue:

InterContinental Danang Sun Peninsula Resort | Vietnam | It’s rare that you find a beach resort that also offers next-level views of the mountains.

Banyan Tree Lang Co | Vietnam | This architectural brilliance would bring a sea of tranquillity to any incentive, with plenty of experiences to get stuck into.

Rosewood Luang Prabang | Laos | Located on a UNESCO world heritage site, this venue has a plethora of cultural immersions right on its doorstep!

Let’s Cut to the Exploring…

Incentive travel in 2025/26 is about rewriting the rules. Take risks, experiment with bold-and-new. Create experiences with heart, depth and pick out cultural traditions to help your brand tell a story that people want to hear.

Well, that’s our 10p-worth on what’s to come this year and next! Less talking, more adventure – where’s yours taking you?